Writing Services
Website Copy
Is your website producing the results you expected? If not, re-evaluate the content of your website. Is your information well-organized and well-written? Do visitors have a clear call to action? Or is the copy vague? Maybe too formal? Maybe it is too focused on features instead of customer benefits? Or worse, are there errors and inconsistencies? There are countless pitfalls to avoid if your website is going to succeed. What is your website copy saying to potential customers?
I'll develop high-quality content for your website that is clear and concise, appealing to customers, optimized for search engines and will ultimately convert visitors to customers. If your current website content isn't performing or you're launching your new website soon, contact HireHeather to get results.
Articles & Blog Writing
Business owners who want to increase the value of their website to both visitors and search engines often turn to the proven method of blogs and article writing. With a list of topics you provide, I can create fresh, quality content for your business every week (or as often as you like). Search engines find new and updated content, customers learn more about your products and services and your articles can be connected to social media, bookmarking and article-sharing services. the visibility of your business improves and your business increases it's bottomline.
Advertising Copy
It has been estimated that customers are exposed to around 2,000 advertisements a day. That means that there is a tremendous amount of competition for your customer's attention. Money spent developing and displaying advertisements with lifeless, stale advertising and marketing messages is money wasted. Businesses need to have clear, concise and compelling content to be effective. If your business is having trouble finding new customers and clients you may want to consider a fresh approach to your marketing efforts. – you should contact HireHeather.
Press Releases
Press releases can be an extremely effective way to introduce a new product or service to the world. A company sends news and media organizations a noteworthy news item and it may get picked up. And it may not. Many business owners incorrectly consider press releases to be an advertisement. It is not. A press release can definitely assist a business in their marketing efforts, but the chances of your release being widely released in the media are very slim if it the piece is full of fluff or overhyped.
Important Note - While I can write you an effective press release, I cannot guarantee that it will be picked up by news and media organizations. However, there are a number of public relations firms and web services with whom I can put you in contact that can increase your chances of wide distribution.
Print Materials
Engaging, well-designed printed materials are the mainstay of many successful businesses. Brochures, booklets, menus, rack cards, flyers, inserts and catalogs are all valuable assets that only gain businesses' new customers with powerful, convincing content. Your print materials shouldn't be merely informative, they should represent your business in your absence – driving sales and increasing customer awareness. If written by an experienced professional, a simple brochure can be your best salesman.
Email Marketing
Many smaller businesses are eager to experiment with email marketing but are unsure on exactly how to proceed. What is CAN-SPAM? Can I purchase targeted email lists? How effective is email marketing compared to direct mail? There are a lot of answered questions that need to be answered before they're willing to commit company resources and time. This is where I can help.
Email marketing has proven to be an extremely useful way to promote your business, find new customers and even retain old ones. However, there are some pretty strict regulations governing how they can be sent and who you can send them to. Not to worry though, I can get you started with some really cost-effective solutions and develop a winning strategy to market your business through email newsletters and promotions. After I write your first newsletter and we have our first mailing, I'll also show how to track the results and tweak your campaign to increase your conversion rates. Almost every business can benefit from the power of email marketing, experiment with yours today!
Presentations
Interactive presentations are often deceptively simple. It's possible to put together a good presentation in under an hour but if you need to have a really great one – that may require professional services. Clarity, emphasis, pacing and repetition are all hallmarks of an effective speaker; so it is for the presentation they're giving. Speakers usually have a large amount of information to distill for their audience and a short time in which to do it. Clear organization of topics, insightful points of interest, repetition of key concepts and phrases and overall pacing all play critical roles in a successful presentation. If you have a keynote speech on the calendar HireHeather can help ensure it's a notable one.
Training Materials
Employees and students who are required to comprehend and retain information from training materials must be given the very best chance to do so. Striking misleading or confusing language from the text, eliminating biases, formulating careful questions and answers and establishing a natural flow from topic to topic are essential for an effective training process. READ MORE
Social Media Consulting
Social media is a cultural phenomena. It's influence on modern business cannot be overestimated. Business owners who choose not to participate often don't realize that their company is still being marketed – just not by them. Customer reviews and complaints, user dialogues and comments, marketing from competing businesses that do use social media all come together to form your brand in the minds of hundreds of millions customers everywhere. By not establishing and managing their own online presence, businesses not only leave money on the table they place their company's fate in the hands of others.
Résumés & Business Letters
A potential employer's first introduction to you is almost always through your résumé or cover letter. Write a bad one and you don't get the interview. Simple. Finding a job is never easy. Give yourself every advantage by hiring a professional writer to create an résumé that is both attractive and effective.
If you are gainfully employed, professionally written business letters and correspondence are a useful marketing tool. You and your company are judged on anything that leaves your office or computer. A poorly-worded proposal, or even an error-ridden email can negatively impact you with clients and associates.
Proofreading, Editing & Research
Sometimes a client comes to me with a piece that has already been written. It may be a nearly finished work on it's final revision but the writers just wanted fresh eyes on the project. The piece may have been previously abandoned or shelved and is badly in need of editing and rewriting. And sometimes a client does not have the time or resources to do adequate research for an upcoming project. If you are working on a project that can benefit from my writing experience and expertise, please contact me!
