4 Reasons Your Business Needs To HireHeather
1. Content Is King
This whimsical saying hides what in reality is actually a devastating business mistake. And one I see all too often. Business owners invest thousands of dollars into the branding and the design of their marketing materials and website but fail to create persuasive, meaningful content that actually sells their productive or service. In the place of effective marketing, content seems to be more of an afterthought – incomplete, stale and poorly thought out. Don't let this happen to you're business.
Overwhelmingly, your clients and customers first impression of your company is formed through the written word. Whether that is through an email newsletter, your website, your brochure or an advertisement, your content is the core of your company and the single, most powerful marketing tool available to you. This is where HireHeather's expertise can really make your company stand out from the competition. I'll create custom content for you that is crisp and compelling, elevates your brand and increases your sales.
2. You Lost Me At Hello
As a business, you have only seconds to grab the attention of a potential customer. Once you have their attention, your marketing material has to immediately and convincingly convey your message. People today are subjected to an unbelievable volume of information everyday, a very large portion of which is advertising. Advertising in which they have now become desensitized (to) and even downright distrustful (of). Your product and service has to almost instantly communicate purpose and value, while also earning credibility and trust. Not a task to be taken lightly.
HireHeather has been successfully taking on that exact task for over a decade. From developing a winning content strategy for your website to writing a clear, concise brochure, I have the the technical skills, marketing insight and experience to deliver results.
3. More Than Words
Everyone can write, not everyone can communicate and sell effectively. Copywriting is a studied and complicated craft. As a copywriter you have to have a mastery of language, possess the skill to adjust the tone and timbre of your writing, be aware of advertising trends and techniques, have an intuitive understanding of consumer psychology, the ability to interpret and present comprehensive research and have more than a passing familiarity with current technologies.
Large businesses have long recognized the value of copywriting and it is the purpose of HireHeather to provide those same services and benefits affordable to small and medium businesses. In fact, many of my long-term clients are now realizing they actually save money by outsourcing their writing needs to freelance writers like me. They actually end up paying less to create their content than if they created it themselves internally. And professionally created content is almost always far more effective. Additionally, business owners appreciate their newfound freedom to do what they do best – run their business.
4. All That And A Bag Of Chips
Modern marketing makes great demands on business owners today. Not only do you have you have to create high quality content that has the persuasive power to quickly create a new customer, you have do so in multiple mediums. Copy designed for a website will not necessarily work for a direct mailer, a press release will never suffice in a social media campaign. An effective marketing campaign requires extensive knowledge of many disciplines. Search engine optimization techniques, social media, email newsletter best practices and CAN-SPAM laws, advertising and business law, website design and usability – all these skills and more are necessary for your business to really thrive.
And while I have working knowledge of many of the above items, even extensive experience in a few, my real expertise is copywriting, I'll never claim otherwise. To guide my clients through the daunting process of creating an effective brand or marketing campaign, I often call on the expert services of my proven, trusted services and associates. You benefit by knowing you are receiving the highest quality services and I can focus on doing what I love to do, writing you the highest quality content possible..
